Creating Lasting Value: How to Lead, Manage and Market

Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value Evidence clearly shows that organizations focusing on all stakeholders are far successful in the long term than those driven only by maximizing shareholders return Today s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value This book shows how to create and deliver sustainable and measurable value through an organization Creating Lasting Value illustrates how to achieve lasting results by channeling efforts into three key areas Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to lead the value mobilize energy, take ownership and set direction manage the value make it happen and improve market the value inspire others by showing and sharing and by living your brandThe successful organizations of the future will be those that can put these principles into practice this books shows how


10 thoughts on “Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

  1. says:

    Ok ish book As I just completed ScaledAgile certification the references to LEAN and Kotter s change seems to be repetitive for me given my initial reading.


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